AES 810

Marketing and Agro-Industrial Supply Chain Management

Marketing Concepts. Marketing Mix. Industrial Organization. Competition for Agricultural Products in Domestic and Foreign Trade. Current development affecting market structure including effect of contractual agreement. Vertical Integration. Government Policy and Regulation. Traditional Livestock Supply Chain. The global Agrifood system; The traditional supply chains & its “bullwhip” effect; Food supply chain networks; Supply Chain Management and Logistics; Supply chain redesign; Case Studies of Supply Chain Management in the Agrifood Sector; Critical Success Factors in Supply Chain Management.


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